Which brands are you most excited about right now?
It’s hard to choose one, the brands we stock are sourced from the world’s most coveted fitness, training and athletic brands. I only choose brands and collections I would wear – it’s effectively what I would want my personal wardrobe to look like. But if I had to choose one – APL shoes are it. If you haven’t heard of them before – Athletic Propulsion labs, hail from LA. APL is probably the best athletic and stylish shoe on the market. Once you wear one pair, you will want them all.
In terms of a big brand – adidas is putting out some phenomenal product (shoes and apparel) this year, both performance and lifestyle. They have really nailed their new footwear and their transitional pieces – hoodies/trackies – are really stylish. What i really love though, is finding new up and coming gems – brands which have just launched and are doing great product, but most importantly stand for something or have a unique angle.
Women’s activewear is on fire right now – where does male activewear perhaps lag behind?
Guys traditionally would wear their old rugby shorts/tee and trainers to the gym. However, there is some phenomenal product on the market ,guys just need to know what is out there, where to find it and how to wear it. This is changing. Through the female scene and wearing activewear all weekends, guys are now able to do the same, they just need the right product and inspritation – enter The Active Man. But also, guys just aren’t as accustomed to sharing their activewear on Instagram like girls do so it isn’t shouted about as much #noselfie
What are the 6 staple pieces that you couldn’t live without?
Products which I use or wear day in and day out are –
- Bright trainers – both my UA Slingshots and APL I am loving at the moment
- A solid back pack – currently i have an Under Armour Undeniable II backback
- I am all over Stance socks at the moment, i have about 12 pairs, the brighter the better – a great way to freshen up a black tee and shorts outfit
- Loving the adidas Climachill tees
- My protein shaker
- My Beats headphones, not the big over ear types but the cord ones
What does the future for male activewear look like – will there be an explosion of popularity, like with women’s?
The growth in the male activewear market will come from a fashion ‘lifestyle’ shift and the emergence of more boutique men’s athletic brands. As the options of clothing which not only perform and feel great in the gym, but also look great on the street, guys will be more inclined to wear athletic clothing more. By year’s end there will be a handful of brands that will be driving this trend
What are the trends to look out for in Spring/Summer 2017?
Is your shoe game strong? It’s not uncommon now for a guy to own 5-10 pairs of trainers (puts hand up). Brands are putting out some epic kicks, if you love a particular style, chances are these days you will buy it in multiple colours. And when the version 2.0 comes out you do the same again. Or like me, you have multiple pairs depwhich are workout specific – leg day (more heel support/more solid), training day (all round shoe), and a running shoe. There are some great shoe designs and colors coming out over the coming months – keep an eye out.
In terms of colour palettes, army green is strong this season for guys, and also burgundy is a strong colour. In terms of fabrics, alot of brands are trying to make performance product in which the material feels as natural as possible. By that I mean, recent studies have shown that people would much rather wear cotton or natural, soft fabrics when working out if they perform (i.e. they didn’t stick to you/smell). Unfortunately they are hard to come by and not cheap at the minute so brands are trying to come up with synthetic fabrics that feel like cotton, but wick sweat, feel soft and are anti odour.
Which brands should we be keeping a very close eye on in 2017?
Adidas is smashing it this year, their product for both SS17 and AW17 is unreal and Under Armour is coming to the party with come very cool product – having Anthony Joshua in your corner is an advantage. Stance socks will go large(r) – every guy needs multiple pairs, APL will make alot of noise. We will be launching loads of new brands this year, so to be in the know you need to be plugged into The Active Man world on the ‘gram and newsletter.
Your top tips on creating a fail-safe active wardrobe for the everyday Urban Healthie (i.e. those who try to keep active in the city)?
Living in London often requires you to rush around alot and schedules always change. Always be prepared – I could probably count on one hand the number of times in the past few years that my weekday work backpack hasn’t had a pair of trainers, shorts and tee in it ready to work out. Those days you think you won’t have time, and then the meeting or social engagement gets cancelled, and boom, your 1 session up for the week at the gym.
Your top tips on ways to stay active with very little time (particularly for hard-pushed professionals)?
Do it in the morning! That way when that business meeting gets scheduled at 6pm or your mates want to head out for a few beers of an evening – it’s done. I have two kids and own two businesses, so there are always ‘excuses’ to not workout. However, working out is so engrained in my life it’s like a drug, if i don’t do it, i feel like i haven’t had my ‘hit’.
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